This winter, the hotel joins hands with streetwear brand Toylate, together with artist Shen Yan and his character TATOTO, to present a limited‑time pop‑up event titled “Good Night”.
In a city where pace rarely pauses, even a good night’s sleep can feel like a luxury. “Good Night” is an invitation to reclaim the art of slowing down — to make the pause an intentional act; a moment to realign with yourself.
Through artistic touches, design‑led products and exclusive tastes, EAST Beijing brings its signature modern aesthetics together with Toylate’s youthful energy to create a tactile sense of calm.
More than a collaboration, it is a quiet dialogue about rhythm, rest, and connection.