“The best way to create a greener, more eco-friendly world is by engaging and collaborating with local communities.” Christian Kronast, General Manager EAST Beijing
Community is at the heart of EAST Beijing. Going green means not just changing the way we do things as a hotel, but working with local groups and charities on sustainable initiatives and projects that benefit the whole community.
Our team is actively promoting eco-friendly living to our guests and visitors, from switching from plastic to paper straws to holding seasonal flea markets that encourage reuse and recycling as well as running a range of green charitable activities with our local partners. We want to inspire and educate guests; while offering environmentally-conscious experiences they can feel good about.
Below you’ll find more details about the inspiring new ways we’re connecting with the community and making sure a better tomorrow starts here.
THE JOY OFGIVING BACK
At EAST Beijing, it’s a Christmas tradition to give back to the community. Partnering with Roundabout, we collect unwanted toys, books or clothing to give to disadvantaged families in Qinghai and Xinjiang provinces. In 2019, we put festive wishes from children into 30 dinosaur eggs in the lobby, encouraging people to donate and help make their wishes come true.
REUSE IN STYLE
Our seasonal flea markets are a team passion project that invites people to bring in unwanted items for a jumble sale to raise money for Chunmiao Charity Foundation who provide social services for orphans with congenital diseases. We’ve also hosted swap meets with local organisation Live with Less to encourage more thoughtful consumption and collaboration.
Upcycling has never been so cool. Inspired by our love of Beijing’s craft beer scene, we built our own outdoor bar by repurposing a shipping container and partnering with local brewers such as Jing-A, Slow Boat and NBeer to source fresh brews from the neighbourhood.