LIFE & SWEETNESS — EAST Hong Kong Celebrates In Style
EN
GLOBAL LOCATION
BOOK NOW
BOOK NOW
CULTURE
LIFE & SWEETNESS — EAST Hong Kong Celebrates In Style
Share
After celebrating the new EAST in both Miami and Beijing, we brought the party to Hong Kong for our final launch event. In November 2024, a transformed EAST Hong Kong welcomed Alternative Thinkers from across the city to our neighbourhood of Taikoo to help celebrate the new EAST experience.
In November 2024, we threw a big party at EAST Hong Kong and invited the community to celebrate with us. Curated by Creative Directors and Coba Cheng & Matt Chung, the event invited guests to seek and cherish the figurative sweetness we find in our lives while honouring the historical sugar refinery that stood where EAST Hong Kong its today - and the namesake of our rooftop bar Sugar.
Watch Video
Beginning on the driveway leading to the lobby, we kicked off with the atmospheric sounds and voices of Earth music band I is One before Forrest Rain Oliveros emerged to take to the stage to share a dance with a fluorescent lion from Needless Crew.
Just as the typhoon warnings sounded and clouds began to gather, our undaunted community of Alternative Thinkers headed inside to fill the house at Domain, where local rapper Novel Fergus set the mood for guests to connect over original cocktails and small bites.
Throughout the night, we took guests upstairs to one of our suites where frequent collaborators jazz musician Jerold Chu and harmonicist CY Leo made the space theirs, riffing off each other for a surreal and intimate private performance.
Finally, we headed for the roof to Sugar where we waxed nostalgic as Beat Friday served remixed Cantopop hits to conclude (or for some, begin) this special night at A Different Place.
After celebrating the new EAST in both Miami and Beijing, we brought the party to Hong Kong for our final launch event. In November 2024, a transformed EAST Hong Kong welcomed Alternative Thinkers from across the city to our neighbourhood of Taikoo to help celebrate the new EAST experience.
OUR
ALTERNATIVE THINKERS
After celebrating the new EAST in both Miami and Beijing, we brought the party to Hong Kong for our final launch event. In November 2024, a transformed EAST Hong Kong welcomed Alternative Thinkers from across the city to our neighbourhood of Taikoo to help celebrate the new EAST experience.
Coba Cheng & Matt Chung
Coba Cheng has worked with some of the world's biggest brands from Cathy Pacific and Adidas to Red Bull and HSBC, bringing his extensive creative experience in radio, fashion, advertising and music.
Matt Chung has been bringing emerging artists from across the globe to his exhibitions and activations since 2017. A writer, curator, gallerist and the co-founder of Gallery Ascend, Haus of Contemporary, and Sidespace, he also serves as both the director of Fashion Farm Foundation, which helps promote local Hong Kong fashion designer.
Novel Fergus & Needless Crew
Both local Hong Kong rapper Novel Fergus and lion dance troupe Needless Crew have been key creative presences in the city, incorporating Cantonese language and culture into their work while innovating with them as well. Striking a fine balance of traditional and modern, they bring their unique approaches to their respective art forms to new audiences inside and beyond Hong Kong.
Of course, this event could not have happened without the creativity and contributions of our talented cast and crew:
Creative Director + Executive Producer: Coba Cheng & Matt chung
Producer: @Cathy_lly & @c_christyyy
Performers (in order of appearance) :
Earth Music Band : I is One
Chinese Lion Dance: Keung's Dragon and Lion
Dance Team & Needless Crew
Choreographer & Ballet Artist: Forrest Rain
Oliveros
Rap Musician: Novel Fergus
Jazz Musician: Jerold Chu
Harmonicist: CY Leo
Illusionist: Wesley Chan
Pianist: Freeman Lok
DJ: Beat Friday
AR Experience: Alexey Marfin
And last but certainly not least, a big Thank You to our hotel, restaurant, and bar staff at Domain, Sugar and EAST Hong Kong for making the night possible!
