Past Events

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PAST

EVENTS

Ideas To Wake Up To are as timeless as they are important. Find the time and place you'd like to revisit.

BEIJING

25 Feb, 2026

Art & Culture: Lion Dance

EAST Beijing Lion Dance

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BEIJING

18 Jan, 2026

Wellness & Fitness: Coffee Rave

EAST Beijing Coffee Rave

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31 DEC 2025

ANIME SKYLINE COUNTDOWN PARTY

Calling all anime lovers to enjoy a themed night full of music, drinks, and rooftop views! Come dressed up as your favourite anime character and have fun alongside our themed decorations.

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MIAMI

2025

Sweet spirited treats at east

EAST Miami Partners with Aubi & Ramsa for Exclusive Ice Cream Offerings

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MIAMI

2025

Sweet spirited treats at east

EAST Miami Partners with Aubi & Ramsa for Exclusive Ice Cream Offerings

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28 DEC 2025

City Walk at Hong Kong Island East

EAST Hong Kong x Sampson Wong

This unique experience, led by Sampson Wong (香港散步學), invites you to discover the hidden gems and natural beauty of Eastern Hong Kong Island.

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Christmas Mulled Wine Yoga, Community Event

BEIJING

21st December 2025

Wellness & Fitness: Christmas Mulled Wine Yoga

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MIAMI

Dec 2025

TAGGED BY MARS

ART BASEL AT EAST MIAMI

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BEIJING

28 November - 5 December, 2025

Pop-up: Good Night

EAST Beijing x Toylate

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16 November 2025

ITWUT: BEYOND THE TRACK

SWIFT SPORTS CLUB

Join us as Kayan & Lawrence share their Kenya training journey — unique experience, vibrant culture and practical tips for runners.

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Halloween Yoga, Wellness & Fitness, Community Event

BEIJING

2nd November 2025

Wellness & Fitness: Halloween Yoga Night

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31 OCT 2025

Sugar in Borderland | Halloween 2025

Join us for a thrilling Halloween night inspired by Alice in Borderland with themed cocktails, unlimited snacks and live DJ music.

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BEIJING

18th October 2025

ITWUT: Echoes Live, When Ideas Cross True Imagination

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MEXICO CITY

Sept 2025

UNA NOCHE EN EAST

SUGAR X HANDSHAKE

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BEIJING

21 September 2025

Wellness & Fitness: Wellness Sunday with FWD

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MIAMI

Sept 2025

EAST OFF RECORD: LESLIE GRACE "AYAYAY"

LESLIE GRACE

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BEIJING

13th September 2025

Photo Walk

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1 SEP - 31 DEC 2025

NO COFFEE NO DOMAIN

NO COFFEE

Dive into the unique world of “Life with good coffee” and experience an exciting blend of coffee culture and lifestyle.

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7 SEP 2025

COFFEE RAVE PARTY

NO COFFEE NO DOMAIN

Dive into the unique world of “Life with good coffee” and experience an exciting blend of coffee culture and lifestyle.

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BEIJING

30th August 2025

ITWUT: Artist Talk with Artist Zheng Guoqing

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BEIJING

30th August 2025

Summer Cycling

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MIAMI

August 17, 2025

Wellness & fitness: SUNDAY WELLNESS - MIAMI RUN CLUB

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12 June - 31 August 2025

Art & culture: “DREAMER” Pop-Up Experience

Wallace Stores

Explore how EAST Hong Kong transforms into a vibrant fashion archive, featuring curated collaborations with local designers and artists that celebrate creativity and cultural expression

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BEIJING

13th July 2025

Events that Connect

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BEIJING

25th June 2025

Sports Appointment in the Summer Evening

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BEIJING

24th June 2025

Zaa Appears at East Hotel Beijing

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BEIJING

21st June 2025

wellness & fitness: Breaking the Wind, Embracing Freedom

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HONG KONG

5 June 2025

Censu pop up at sugar

ONE NIGHT ONLY

For one-night only - Join Chef Shun at CENSU as he pairs his innovative dishes with Sugar’s cocktail creations for an unforgettable culinary journey!

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BEIJING

June - October 2025

art & culture: Zheng Guoqing - Exploring Beijing with Little AA: A Dopamine-Filled Summer

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MIAMI

May 2025

EAST OFF RECORD: PRINCE ROYCE "ETERNO"

PRINCE ROYCE

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BEIJING

18 May 2025

Fitness & wellness: Energetic Mornings to Ignite This Summer!

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MIAMI

May 2025

ITWUT: MIND OVER MILES

ALEC INGOLD, DONNY-JOSHUA FELIX

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BEIJING

10th May 2025

ITWUT: Li Ruoheng

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HONG KONG

4 May | 8:30AM - 9:30AM

wellness & fitness: Yoga Class

Rise and flow at our pool side with Yoga Senses on 4 May (Sun).

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BEIJING

20 April 2025

Wellness & Fitness: 2025 Earth Day

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BEIJING

13 April 2025

Wellness & Fitness: Made to Feel

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MIAMI

March 2025

art & culture: Tennis Installation

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BEIJING

29 March 2025

2025 Wedding Salon

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BEIJING

22 March 2025

sustainability: 2025 Earth Hour

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MIAMI

March 2025

itwut: WOMEN OF TENNIS

MARIA SAKKARI, ELENA RYBAKINA, JASMINE PAOLINI

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HONG KONG

13 March - 30 April 2025

Art & culture: THE GIANT CRUSHED CANS SERIES Art Exhibition

THE FRENCH GIRL (Caroline Tronel)

Transforming waste into art, aesthetics, and awareness, THE GIANT CRUSHED CANS SERIES reimagines discarded objects as powerful symbols of transformation, urging viewers to rethink waste and sustainability through monumental sculptures, gourmet collaborations, and interactive experiences.

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BEIJING

March - May 2025

art & Culture: Li Ruoheng’s Solo Exhibition 'The City of Stars'

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HONG KONG

23 February 2025

ITWUT: PUSHING THE LIMITS

NUGO YAMANATH LIMBU

Get inspired and motivated as Nugo, the first to cross the finish line in the HK4TUC, shares his trail running journey, filled with determination, hard work, and the challenges he's overcome.

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15th February 2025

ITWUT: China pop artist yy

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BEIJING

8 February 2025

2025 Lion Dance

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MIAMI

December 2024

art & culture: 'Organic Waves' art exhibition

MAURO KOLIVA CURATED BY LAURA GUISADO

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BEIJING

27 December 2024

art & culture: “Lucky & Love” Art Event

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BEIJING

15 December 2024

Fitness & wellness: Christmas Mulled Wine Yoga

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BEIJING

24 November 2024

WELlNESS & FItness: SINGING BOWL MEDITATION

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HONG KONG

2024

Rebranding Party - Taste the sweet side of life with us

Under the theme “Taste the sweet side of life with us”, our rebranding party is a multisensory adventure reflecting the transformation of ‘sugar’, referencing the former Taikoo Sugar Refinery in the neighbourhood.

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BEIJING

9 November 2024

ITWUT: Artist Talk Vol.3 with Shizhi

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BEIJING

26 October 2024

ITWUT: GROTTO ART IN THE NORTHERN DYNASTIES

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BEIJING

20 October 2024

wellness & fitness: CHINESE STYLE EXERCISE

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MIAMI

Oct 2024

EAST OFF RECORD: CORRIDOS & BEATS

BRITTANY BERGER & LOS DE FL

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Artist Talk with contemporary artist Yan Zeming

BEIJING

17 August 2024

ITWUT: Artist Talk Vol.2 with Yan Zeming

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HONG KONG

12 July 2024

art & culture: The Orchestra Academy

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BEIJING

23 June 2024

Fitness & Wellness: Bowl Yoga

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HONG KONG

8 June 2024

Wellness & fitness: RUN AND BRUNCH-MIDNIGHT RUNNERS

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BEIJING

August 2023

ITwut: Creating Touchpoints

VINCENT WANG, SERAPH ZHU

Our collaboration with sustainable skincare brand Herbeast brings influential talents from the travel and branding industries to talk connecting sustainability with the end customer.

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MIAMI

Aug 2023

ITWUT: HARMONIZING HIP HOP

ALAN KET, NICOLE MONTANARO, AND DJ FIVE VENOMS

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HONG KONG

July 2023

ITWUT: LOCAL BUSINESS, THRIVING INNOVATION

XAVIER TSANG, RYAN TSE, DENISE HO, MARCO SO

The founders of four thriving Hong Kong brands talk how cultivating and catering to a community can turn into business success.

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BEIJING

March 2023

itwut: GOOD FOOD, GOOD MOOD

JAZZ LI, COCO, CLAIRE DU

Diving deep into the power that food has to create deep communal bonds and instill feelings of belonging.

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HONG KONG

March 2023

ITWUT: GOOD FOOD, GOOD MOOD

CHEMAN CHEUNG, BENITA CHICK, AND GLORIA CHUNG

Why food isn't just about nutrition and flavour but also a powerful anchor for our memories.

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MIAMI

Mar 2023

ITWUT: GOOD FOOD, GOOD MOOD

BRITTANY BERGER, GISELLE ORENTAS, KELLY BLANCO

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MIAMI

Nov 2022

ITWUT: CHANGEMAKERS OF INCLUSION

CHRIS NIKIC, NIK NIKIC, AND KELLY BLANCO

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MIAMI

Aug 2022

ITWUT: SHEROES OF THE OCEAN

DR. SHIREEN RAHIMI, MERLE LIIVAND, AND OMBRETTA AGRÓ ANDRUFF

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HONG KONG

June 2022

ItWut: SUSTAINABLE DEVELOPMENT CONVERSATIONS

ANGELA WONG, ANNIQA LAW AND MARK PERCY

Mark Percy of EAST Hong Kong, Angela Wong of Lever Foundation and Anniqa Law from The Nature Conservancy talk laying the groundwork of a sustainable future.

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BEIJING

December 2021

itwut: BEYOND ART - KICKING OFF A CREATIVE EMPIRE

QINMIN LIU AND YUAN FUCA

Artist Qinmin Liu and curator Yuan Fuca met to discuss and reconcile the aspirations of being both an authentic artist and a successful business-savvy mover — once again proving that the choice is never as simple as one or the other.

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MIAMI

Nov 2021

ITWUT: CRYPTO, RETAIL AND MORE: NEW WAYS FOR CREATORS TO GET PAID

TAM GRYN

Author and artist Tam Gryn talks about pioneering new economic models for the creative community shaped by emerging tech. She shares her personal experience on bridging art and retail, and the possibilities that crypto has in store for creators.

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