HONG KONG
Art & culture: “DREAMER” Pop-Up Experience
Wallace Stores
Location
G/F Lobby Domain & 1/F Domain (EAST Hong Kong)
G/F Lobby Domain & 1/F Domain (EAST Hong Kong)
Wallace Stores and EAST Hong Kong launch “DREAMER,” an innovative collaboration that redefines hotel experiences by fusing fashion, culture, and sustainability. Aligning with EAST brand concept, “Arrive At A Different Place,” this partnership embraces current trends and explores new possibilities, transforming the hotel into a vibrant fashion archive.
Wallace Stores
Wallace Stores invites visitors to explore the artistry of fashion and engage in meaningful discussions about its impact on culture and identity. Wallace will also bring in Maison Martin Margiela's classic archive and his own REMAKE archive series to EAST Hong Kong, enriching the experience for guests.
Merging Fashion and Art with Visionary Artists
This initiative features the creative vision of Wallace and Godfrey. Together, they merge fashion, art, and the concepts of remake and archive in the hotel, transforming the space into a vibrant creative hub. This project will showcase in different formats at Lobby Domain on G/F, Domain on 1/F, as well as Suite 3003 for a limited-time weekend pop-up.
By incorporating archive fashion into the hotel setting, guests can experience the evolution of style in an engaging way. Displaying historical pieces alongside contemporary designs fosters a dialogue between past and present, highlighting the artistry of fashion and encouraging reflection on the stories behind each piece.
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