HONG KONG
Rebranding Party - Taste the sweet side of life with us
Time
2024
6:30 - late (Wednesday)
Location
EAST Hong Kong
2024 | 6:30 - late (Wednesday)
EAST Hong Kong
Under the theme “Taste the sweet side of life with us”, our rebranding party is a multisensory adventure reflecting the transformation of ‘sugar’, referencing the former Taikoo Sugar Refinery in the neighbourhood.
From taking the sugar cane which represents the raw material of sugar from the lion, to infusing the nostalgic scent of childhood candies in the elevator, we encourage guests to explore alternative ways of thinking, playing, resting, working, and living.